This course will provide you with a foundation for professional media writing. You will learn both the principles and the practice of journalism and public relations that will enable you to succeed in future CMAT courses and, more importantly, to be a successful practitioner in your field. Upon completing this course, you will:
– Have a working knowledge of the principles and practices that are shaping the journalism and public relations fields today, including ethics, business models, and the implementation of new technology.
– Be able to write clearly and concisely, using AP Style and appropriate grammar.
– Understand and have practiced good reporting techniques that can help you communicate effectively in either field.
– Have a clear understanding of the strong relationship between journalism and public relations and the tools to decide which path may be best for you.
– Be able to critique others in your field and recognize what styles of communication and what tactics may best fit your personality and goals.
- Rich, Carol. (2013). Writing & Reporting News: A Coaching Method. (ISBN: 9781111344443).
- The Associated Press stylebook and briefing on media law. (2014). [other editions are acceptable]
- Clickers: You must purchase a clicker at the bookstore and register the clicker through Gullnet. Please bring the clicker to each class.
- Quiz grades will be delivered using MyClasses@SU: https://myclasses.salisbury.edu/
- Daily communications for this class will be conveyed using the class blog: http://cmat240.wordpress.com/
- Kessler, L., & McDonald, D. (2011). When words collide. Belmont, Calif.: Thomson-Wadsworth. [other editions are acceptable]
- Any good national or local newspapers in print or online – read daily!
Class Attendance & Deadlines
Your attendance at each class meeting is vital to your successful completion of this course. There will be many opportunities to get in-class feedback on your work that could improve your overall performance and grades. Many classes will also feature discussions or other in-class exercises that will also enhance your learning.
I believe your success in this course should be up to you. Therefore, I will not be taking attendance in class. However, there will be regular quizzes on AP Style and grammar throughout the semester that will account for a portion of your grade. These quizzes cannot be made up unless the student has an official note from the SU Health Services Center excusing the absence or documentation of some other excused emergency.
If you are unable to attend class, it is your responsibility to contact the instructor prior to class to determine what work will be missed and how you can go about getting any pertinent information from classmates.
Deadlines are critical in both journalism and public relations. Homework and projects will be due at the start of class. Students who are late to class or those who print their work and turn it in after class has begun will receive a 5-point deduction on their assignment. Please have your assignments printed BEFORE coming to class. Do not expect to print them in lab before class begins. Assignments that are turned in after class is completed on the due date will receive a 10-point deduction for each day the assignment is late.
Email & Grading
You are expected to use or be able to access your Salisbury University email account for this class. Students must verify that they can gain access to their email through the Web. To verify that you can do this, go to www.salisbury.edu and click “campus email” at the top of the page. If you cannot access your email, see the Help Desk located in TETC 113 or go to the website www.salisbury.edu/helpdesk/.
Your exam grades and other course announcements will be posted on the MyClasses website. To access this site, go to www.salisbury.edu and click “MyClasses.” If you are not able to find this course on your MyClasses site, please let me know immediately.
**Much of my communication to the class will be through the class blog: https://cmat240.wordpress.com/. You need to subscribe to the blog via email (bottom right-hand corner of the blog page) so that you receive emails whenever I post new content. You will be responsible for all information conveyed on the course blog.
Writing Across the Curriculum Statement
This course meets the goals of the “Writing Across the Curriculum” program.
Classroom Procedures and Expectations
– BE ON TIME – class goes by very quickly. Therefore, it is imperative that we begin each class on time. Students who are late repeatedly will receive points off on their assignments.
– Please turn off all and put away cell phones. No texting or emailing during class. Students with their phones out during the class will be asked to leave the class.
– No food or drinks are allowed in the computer labs.
– Computer use –computers are permitted for note taking during lecture. However, students who are off-task will be asked to leave the class. Please be respectful.
– Those talking out of turn will be asked to leave lecture.
In the event of a major campus emergency, course requirements, deadlines, and grading percentages are subject to changes that may be necessitated by a revised semester calendar or other circumstances. In such an event, the MyClasses web page and my email address (firstname.lastname@example.org) will be ways to access revised information and assignment deadlines. You are expected to meet the revised deadlines and changes on MyClasses that such developments necessitate. Excused absence(s) due to sickness must be accompanied by an official note from the SU Health Services Center.
Policy on Inclement Weather
Should inclement weather result in classes being cancelled, information will be given to all local radio and television stations. Students can receive information regarding cancellations by listening to local stations or by calling the Gull Line at 410-546-6426. Please check MyClasses and your campus email for announcements related to our course if SU is open.
Students are expected to do their own work, inside and outside of the classroom. Students are expected to work independently, unless directed otherwise, and they may not claim anyone else’s work as their own. Students are also expected to do their own work on in-class assignments or quizzes. Students who are caught cheating or using the work of others will receive a zero on the assignment or assessment.
You are responsible to abide by SU’s policies about academic dishonesty, as described in the Student Policy on Academic Integrity in your SU Student Handbook available online at http://www.salisbury.edu/Students/handbook/welcome.html. The CMAT department expects you have read and understand the University’s policy and thereby agree to honor these standards. The CMAT department considers academic dishonesty as a serious offense and ALL incidences are subject to disciplinary action including, but not limited to, separation from the university.
Notes as Intellectual Property
The lectures that I deliver in this class and the course materials I create and distribute are protected by federal copyright law as my original works. You are permitted to take notes of lectures and to use course materials for your use in this course. You may not record my lectures without my express consent, and you may not publicly distribute or display or allow anyone else to publicly display or distribute my course materials or lecture notes without my written permission.
Students with Special Needs
If you have a physical, mental, or learning-related disability, please obtain documentation from Disability Support Services (DSS) at 543-6082. Once I have received the appropriate documentation, I will make every effort to accommodate your needs. Please notify me of your needs within the first week of class.
Policy on Religious Holidays
Students will have the opportunity, when feasible, to make up assignments missed due to participation in religious observances. Arrangements must be made in advance and with the approval of the instructor.