Press kit example

Hi all!

Last Thursday, I had the pleasure of traveling down to NASA’s Wallops Flight Facility for the grand opening of its new drone runway. The Virginia governor was there. It was a good time. Here’s my report.

I wanted to share some pics of the press kit they handed out so you can see what one looks like. It’s not the only way to present one, to be sure. But it’s a way.

First, the outside. It’s a little hard to tell, but it’s a clear plastic folder with an aerial photo of the facility facing the outside.

The outside

Here’s the inside. You’ll note both sides have paperwork facing out. Now, in your cases, you’ll want to stuff your individual reviews in there as well just to keep everything together. Don’t worry, I won’t consider them as part of the packet, per se.

The inside.

The first thing is the pamphlet, a tri-folded sheet of glossy paper. This could certainly count toward one of your “extra” items. It was geared toward future customers of the runway (government agencies, aerospace companies), not the media. That’s OK.

Shiny pamphlet

Here’s kind of a backgrounder, again more geared toward future customers than the media but it works for both.


There was another backgrounder, virtually identical to the first. Not sure what that was about. I won’t include it here.

Now, this could have included other information, such as a press release (which was sorely missing, frankly) and a true fact sheet (maybe a history of drone aviation at the facility would have been nice). Anyway, yours will need a couple more items than this had.

I’ve gotten some questions about swag, and I wanted to make sure you all knew that to count toward your grade, it has to pass a two-part test:

  1. You have to create it. Don’t just grab some T-shirts from the group and pass them off as your own.
  2. You have to have enough for everyone in the class. So there must be 20 of said items. Swag, after all, is “stuff we ALL get.”

Here’s the bag containing NASA’s swag. It’s a cloth bag, so it counts as swag itself.

Swag bag

And here’s what was inside: various pens (including a rocket pen!), some pins, a “challenge coin,” a lunch box (formerly containing lunch) and some weird disc of what I’m hoping are breath mints.

Inside the bag

But wait, you say. I thought we couldn’t accept anything from sources, what with ethics and all. To which I say, true. I observe the $5 rule: If it’s more than $5, you can’t keep it.

In this case, I’m keeping the rocket pen and giving it to my 7-year-old. But the rest I’ll give away. Usually, what you do in a newsroom is put it on a table known to be the communal table. Then walk away. When you come back, it will be gone. Because journalists are nothing if not scavengers.

See you Wednesday at 1:30!


About jbcox

I am an assistant professor in the Communication Arts Department at Salisbury University. I teach classes in journalism and public relations, and my research area is online journalism.
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