Promo feature tips

Here’s your reminder that the promotional feature is due Tuesday via MyClasses by the start of class (our last one before final presentations!).

Some tips to help you finalize your promo feature:

  1. This is PR, not journalism. Do promote your event/organization.
  2. Write a feature lede, not a hard-news lede.
  3. What makes your event/organization unique or interesting. Highlight that.
  4. Avoid exclamation points!
  5. Read the rubric before submitting. Re-read it. Then read one more time.

See you tomorrow.


About jbcox

I am an assistant professor in the Communication Arts Department at Salisbury University. I teach classes in journalism and public relations, and my research area is online journalism.
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